Content marketing is the backbone of brand visibility, audience engagement, and lead generation. But one of the biggest challenges marketers and entrepreneurs face is figuring out what their audience actually wants to know. A recent LinkedIn post by Dan Sanches, a Senior AI Marketing Strategist, provides an incredibly powerful prompt that can fuel content marketing for months.
The Prompt:
What are the questions your target audience is asking the most frequently about ?
What are the questions area asking the most frequently about < your topic of expertise >? Look for them on social sites, forums, reddit, quaora, and other places ask questions. Find as many as possible. Then, categorize them and rank-stack them by frequency. Format the report with a table at the top summarizing your findings. Then, make each category a headline to be followed by a quick summary of what you found for that category and about a dozen bullets of direct quotes you found that represent that category.
The Step-by-Step Breakdown:
- Research – Search for audience questions on social media, forums, Reddit, Quora, and other platforms where your audience engages.
- Collect – Gather as many relevant questions as possible.
- Categorize – Group similar questions together.
- Rank-Stack – Prioritize questions based on frequency and importance.
- Format – Create a report with:
- A summary table of findings.
- Category headlines with summaries.
- A dozen direct audience questions per category.
By following this framework, you’ll have a structured content plan that aligns perfectly with your audience’s needs.
How This Drives Content for Months
Once you’ve gathered and organized these questions, you have an endless well of content ideas for blog posts, videos, social media updates, email newsletters, and more. This method can fuel:
- Blog Series – Each category can become a multi-part blog series addressing top concerns.
- YouTube & Podcasts – Each question or category can be expanded into video or podcast episodes.
- Email Campaigns – Use FAQs to create engaging email sequences.
- Social Media Posts – Repurpose key takeaways into tweets, LinkedIn posts, or Instagram carousels.
- Lead Magnets – Turn the insights into downloadable guides, whitepapers, or ebooks.
A Framework for Ongoing Success
This isn’t just a one-time strategy—it’s a sustainable, repeatable process. Consider implementing it:
- Annually – A broad audit to align your strategy with shifting market trends.
- Quarterly – A focused refresh to stay ahead of emerging questions.
- Monthly – A micro-analysis for timely and trending content ideas.
Additional Benefits of This Framework
- Data-Driven Decisions – Avoid guesswork and create content based on real audience needs.
- SEO Optimization – Answering commonly searched questions boosts organic traffic.
- Positioning & Authority – Consistently addressing audience concerns strengthens your thought leadership.
- Increased Engagement – Your content will resonate more, leading to higher shares, comments, and conversions.
By implementing this AI-powered research method, you can ensure your content marketing remains relevant, engaging, and valuable for months to come. Whether you’re a solopreneur or part of a larger marketing team, this strategy is a game-changer for content creation efficiency and effectiveness.
Ready to try it? Start by identifying your target audience and diving into the platforms where they ask questions the most. The insights you uncover could transform your entire marketing strategy!
