1. The Skeptic Test: “You are my most SKEPTICAL prospect with extremely high standards. List 10 specific reasons why my [product] is a complete waste of money. Be ruthless and specific about why you’d never buy it.” This forces AI to find the deepest flaws in your offer that polite prospects won’t tell you about.
2. The Objections Test: “You are a tough lead and you want to buy this offer but you keep making up every objection under the sun. List at least 10 objections which this offer doesn’t overcome”. Now you know what objections you need to pre-handle.
3. The Jargon Test: “You are a prospect who really needs this solution but you don’t understand industry jargon. Which words should be changed in this offer to make it understandable?” Then adapt your copy to speak in simple terms.
4. The Trust Test: “You are a skeptical prospect who’s been burned before. What specific parts of my [offer] seem like red flags or empty promises? What proof would you absolutely need to see?” Then adapt as needed.
5. The Urgency Test “You like this offer but see absolutely no reason to buy now instead of waiting 6 months. What would make this a must-have TODAY?” Now you know what to add to create internal buying pressure.
6. The Expertise Test: You’ve researched me/my company thoroughly. What specific concerns about my reputation, track record, or capabilities would prevent you from buying?” Now, add the proof prospects need to see to buy.
7. The Price Test “As my most price-sensitive prospect, explain why my [product] at [price] is absurdly overpriced. Compare it to 3 specific alternatives that deliver more value for less money.” Then, in your copy, explain why those other options are no good.
